Following on the heels of Net Zero momentum is a push for a reduction in global Plastic Pollution, particularly with respect to single-use plastics (SUP). Plastics “users”, be they consumers (pull) or corporates (push) selling to them, are unfortunately still slow to change. On the other hand, innovators are addressing the problem, most impactfully via alternative materials and recycling processes. Hopefully, the next 5-10 years – driven by consumer awareness, innovation, funding and legislation – will witness a major transition away from fossil fuel derived single-use plastic.